With another upcoming 2018 racing season coming up in about six months , now’s the time for race teams to be thinking about securing sponsorship! (Credit: Thompson Speedway photo. )
NEWS FROM ERNIE SAXTON’S MOTORSPORTS SPONSORSHIP MARKETING NEWS
Published since 1985Contact: Ernie Saxton @ 215.752.7797—Mobile @ 267.934.7286 orEsaxton144@aol.com
THE SEARCH IS ON AS RACERS SEEK SPONSORSHIP SUPPORT FOR 2019 AND BEYOND
SPECIAL TWO YEARS FOR THE PRICE OF ONE MAKES A GREAT CHRISTMAS GIFT
LANGHORNE, PA NOVEMBER 25, 2018 . . . The racing season is over and the search is on as racers work at attracting new sponsors and replacing those that are leaving. Sponsorship success is becoming more difficult with so much competition out there for the marketing dollar. The latest edition and all editions of Ernie Saxton’s Motorsports Sponsorship Marketing News offers just the information, expert help, which is needed to be successful at attracting sponsorship.
The latest edition offers another great article by Attorney Michael K. Spotts titled “Business to Business Sponsorships”. This article shares his secrets of success in this important area of sponsorship that can add so much value.
Sponsorship expert Kym Oberauer offers “Ten Questions You Must Ask A Sponsor.” A wealth of good ideas.
With the season winding down and sponsorship efforts getting started, actually should be started, these and other articles in the newest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News will be a big help.
Kristin Swartzlander explains the difference between a sponsor and a marketing partner.
Marcie Barlow shares with readers the successful and unique sponsorship efforts of racer Austin Berry,
Speedway Illustrated writer Bruce Bennett shares his thoughts on why he feels media coverage is so important.
And there is sponsorship potpourri that offers news on new sponsorship deals that have been announced recently.
This info packed issue will be sent FREE when you sign up for a one year subscription to Ernie Saxton’s Motorsports Sponsorship Marketing News, now in its 35th year of publishing. One year is priced at just $29.95, or two years for $39.95. A great Christmas gift idea for that racer on the list. To order telephone Ernie Saxton at 215.752.7797. Or just send your check to ESC, Inc., 1448 Hollywood Avenue, Langhorne, PA 19047.
Ernie Saxton, involved in sponsorship, marketing and public relations in motorsports for more than 40 years, is available to consult regarding sponsorship, put together a sponsorship package, contract representation of race team and track sponsorship marketing efforts and more.
Saxton’s articles on sponsorship can be found in a variety of publications including National Dragster and Late Model Racing. His columns on the sport can be found in Area Auto Racing News, Canada’s Inside Track Motorsports News, PennSports.Live, Digital First Media (a chain of daily and weekly newspapers along with websites).
Note: If your track tour or event is not posted on this blog send your press releases and flyers to: lmodestino@hotmail.com