Davey Ray will steer an Eddie Sach’s Jr. mount in 2016. (Credit:: Sachs photo.)

For over 80 years, victory, legend, and tradition have been part of the Indianapolis Motor Speedway’s 500 mile race. At this year’s 100th running of the Memorial Day Classic, a legendary name is planning to return.

Eddie Sachs Jr., owner of Eddie Sachs Racing, is the son of famous racer and personality Eddie Sachs. The senior Sachs, who lost his life in a 1964 crash at the 500, is memorialized as one of the top contenders in USAC Sprints, Midgets and IndyCar, and accepted as the fan favorite during the 1960’s golden era.

Sachs Jr., has expanded ESR adding a CFO, marketing head and president to his organization. The goal is to find others interested in partnering to return the Sachs name to the Speedway.

“The pull in my heart to compete at Indy has always been a part of me”, revealed Sachs Jr. “Though ESR has been competing in USAC Silver Crown and Sprints since 2010, and Midgets for a bit longer, we recognize the finances necessary to fully compete at Indy are significant.

“I feel our program can represent the human side of the sport better than most,” he explained, “and with the Sachs legend, convey a unique and endearing story; a wonderful marketing opportunity.”

The ‘Road to Indy’, as most veterans know, was the path taken by a host of great drivers including Foyt, Mears, and the Andrettis. The sometime treacherous journey evolved from the grass routes of competition into USAC Midgets, Sprints and eventually the Indy 500. It was a different time, and considered by many, a more enjoyable era.

Sachs explained, “Our team is working hard to bring the fun/fan connection back to Indycar and onto the 500 grid for 2016. We want to rekindle the joy and buzz that was so apparent during the 60’s; bringing back some of the luster that era provided to the 21st century.”

Many believe the ESR story will resonate across an extensive audience of race fans and the public; pushing back marketing constraints because of its true-life narrative and power to touch a huge physiographic profile of people.

Fans can look for the Eddie Sachs name to be back at the 100th running of the INDY 500 – the largest single-day sporting event in the world – broadcast throughout the world.

Source: Rick Dawn Ruduca PR