In a world where consumers have short attention spans and suffer from information overload, it can be challenging for businesses to grab the attention of their target audience. But with a little creativity and effort, you can get your brand in front of the right people and keep them engaged.
Partner with Like-Minded Businesses
Forge partnerships with like-minded businesses to attract more customers. When I say like-minded businesses, I don’t mean your competitors. Find other businesses that complement yours. For example, if you own a car dealership, you may partner with a local car wash.
Together, you can market each other’s businesses by offering coupons, promotional cards, and general marketing support. If you want to take it a step further, you can host in-store events together or even extend loyalty incentives to each other’s customers.
The key most important thing here is to find the right partners. You should both cater to the same target audience, but you shouldn’t be in direct competition of each other.
When you do find the right partner, work on building a long-lasting relationship to extend the benefits of this marketing approach.
Create Original Content
Content is still the king of online marketing, but you’ll need to go beyond simple blog posts. To engage with your target audience, you’ll also want to focus on visual content (think Instagram) and video content.
Video is more affordable than you think and can have a significant impact.
Whatever route you choose (blogs, video, images or all three), it’s important to ensure that your content is valuable, relevant and easily digested by consumers.
Offer a Free eBook
They say that for every $1 you spend on email marketing, you get $38 in return. That’s a significant return on a small investment.
But growing your email list can be a challenge. One of the most effective strategies to grow your list is to offer something for free – and of value – to potential leads. For example, Vogelzang Law specializes in mesothelioma cases and offers a free mesothelioma guide in exchange for signing up for their email list.
Host a Contest or Giveaway
Who doesn’t want something for free? Hosting a contest or giveaway will get your business attention while also giving someone in your target audience a chance to try out your products or services.
Make sure that the prize is something that people will actually want. The more valuable the prize, the more engagement you will receive.
Take an Active Role in the Community
Get involved with the local community. Local networking groups, Chambers of Commerce, Mainstreet organizations and other local-oriented groups provide you with opportunities to interact with the community and your customers.
Try hosting events at your establishment or volunteering your time in the local community. These opportunities will give you a chance to not only meet new, potential customers, but to also get to know the local market a little bit better.
These are just a few of the many ways to get more attention for your business. Before you implement any of these strategies, make sure that they can comfortably fit into your budget.