Trying to drive as much traffic to your business is one of the hurdles of startups. At times, many businesses fail due to having very little exposure of their brands or committing too much to certain techniques which don’t bode well with their niche. As a countermeasure, individuals and various organizations have made use of methods outside of the box, coined as growth hacks. There are numerous growth hacks to utilize; thus said, here are some of them that don’t bust your wallet.
Social Media is a common growth hack
In this day and age, social media has become quite a vital part of each individual’s life. What’s not to like about it when communication is easily done within the palm of your hand and a connection to keep you on the loop? Facebook is one of these social sites, and has become a necessity to businesses. To put it simply, Social media gives the audience the chance to reach out to you and to learn about your brand.
Videos give the audience what they’re looking for
Constructing credible and interesting videos is a hurdle that can make or break your brand. The audience likes visuals and a well-composed video can give an individual the ropes of what you’re trying to sell. Take for example the Squatty Potty, which has reaped a large value of sales because of one video that had gone viral. While your brand may not need a unicorn to sell, it takes a little bit of creativity to create a video that could pique the interest of the masses while still putting your brand on the limelight.
Great write-ups means valuable content
Certain budding businesses consider content to be the least of their concern; which is a bad habit that needs to break. Content writing aids in building your business, from doing the layout of headlines to giving your website the core idea of what you’re selling. Concise and straight to the point information is the best way to go. The quality of the writing in your websites attracts unique traffic and builds reliability on the information and service you provide. Another avenue in bringing more traffic in with a great deal of content is making use of guest blogs. Blogs are still a great source of information and being linked to a certain blog can aid in generating unique traffic for your website.
A website that’s simple and straight to the point
“While there is no fool-proof ‘lottery ticket’ or instant key to success, there are many things you can do to outperform the competition — if you are willing to put in the work”, as said by Jonathan Furman, the founder and CEO of Furman Transformation. One of the many things in this situation is a website. Content is not the only appealing quality of a great website. Big businesses have polished their websites, as these are the pages that the audience will look into to learn more about you and what your brand is. A big factor to garnering traffic and keeping your audience is the loading time of your landing page. The longer it takes to wait for a page to display, the more dissatisfaction it brings to a visitor. Another matter to consider is the design; avoid using too much images and try to make use of a layout that is easy on the eyes. Try to make use of colors that are similar to your logo or your product since this will associate your website to your brand.
In the end, there is no perfect growth hack for a single scenario; using multiple methods is the best course of action no matter what niche you are in. It takes time to generate your lead but putting in a little more elbow grease helps turn the tables to your favor.