Kyle Larson could be a good tickets seller for NASCAR if he continues to do well. (Credit: AP photo /Paelan M Ebanhak

By Lou Modestino

NASCAR’s problems of not selling tickets and dropping TV ratings is a situation that just has to be solved. Forget the excuses that all of sports world-wide are suffering with deficits due to a global ailing economy. Just because Brian France was able to get a huge increase over the previous contracts starting in 2015, it does not mean the problems are solved. That increase TV money is what is holding NASCAR together. But for how long? There’s a cliche in the rough and tumble business world. “Don’t tell me what you did for me yesterday. What are you going to do for me today,” say the captains of global industry. Continue reading →