The smartphone is arguably the most revolutionary invention of the 21st century that has drastically changed consumer behavior. Google indicates that smartphones now account for over half of web traffic, with more searches originating from these devices.
Digital marketers have shifted focus to social media content and display advertising to tap into this large market. Greater focus is now on creating an enabling environment for mobile prospects to follow up their searches with calls. Here are 5 essential marketing strategies for call conversions.
Facilitate customer calls
Your marketing effort is wasted if you do not provide means by which prospects can contact you for more information. Provide a call number across all media platforms carrying your marketing content. Providing a phone number is the most fundamental strategy for marketing that needs no emphasis.
It pays to optimize your digital ads and website with a user-friendly click-to-call option for a better customer experience that will produce leads. To support this effort, include a clear contact center management strategy to guide call reporting. Aceyus is a reputed name in call center solutions for their innovative software and implementation ideas.
Improve caller experience
For successful call conversions, callers expect outstanding customer care served promptly and authoritatively. This creates confidence and helps the prospect make a favorable decision that could include a request for an appointment or information on the purchase process. Key to good caller experience is correct and prompt routing through your call centers.
Train your call center staff to collect and send caller information to the sales agent before transferring the call. This prepares the sales agent to address the caller’s needs knowledgeably and satisfactorily. The upfront information also helps the sales agent to personalize the interaction with the consumer, further improving their experience.
Call attribution
If calls are integral to your marketing effort, then you need to use the data they generate to tell a story that can affect decisions. You need to know the specific marketing driver that influenced the caller and how it integrates into the overall marketing strategy.
Knowing whether the call came through keyword search, advert, email, or marketing channel helps in budget planning and performance review.
The caller’s path is equally important since the marketing team can retrace it to assess efficiency. This can help webmasters optimize the sites for better UX.
Call data management tools
Calls provide valuable data that marketers can mine to optimize ROI while adjusting and allocating budgets where necessary. If, for instance, more calls are coming from social platforms, the marketing team can design targeted content for these consumers while allocating more resources to drive the campaign.
Integrating AI-powered tools in your system for call tracking can up your game immensely. AI automates the process of monitoring and evaluating call data generating key reports for decision-making.
Collect actionable insights
To increase call conversion rates, marketers must analyze to improve quality and relevance when creating marketing content. Important markers in call evaluation include call value, what the caller said and their experience, and how well the sales agent handled the call. The marketer can draw insights from this data to increase performance and, most especially, conversion rates.
These insights can also lead to the improvement of the call centers to align with customer expectations. Webmasters can also use this to optimize SEM and SEO content.
Digital marketers need more than call volumes to anchor their KPI metrics. To leverage calls, marketing executives need a holistic approach that evaluates how their website, keywords, campaigns, and channels attract phone leads that have the potential for conversion. This means that calls are dependent on various other factors in the marketing strategy that work collectively to attract phone prospects.