Running an online business as a solo entrepreneur is really an awesome experience and lifestyle. Thanks to the internet, laptops, smartphones and other digital and mobile technology, you can literally operate a business from anywhere in the world. And you can launch and grow your business with very little money.
Still, despite all the perks of running an online business and all the freedom this lifestyle can bring, it still takes some work. And just like every other business out there, you’ve got to market your products and services and get customers in order to succeed.
Digital marketing is actually a massive topic. But here are four basic ways to market your online business.
1. Create High-Quality Content for Your Blog Readers
Content marketing is generally the first step for most soloprenuers.
You’ll need to pick a niche, start a website and then create blog posts that give valuable information to your readers. Focus on them and on their needs. Try not to write blog posts just for search engines or just to put out some content. But really put thought and effort into helping your subscribers solve their problems by giving them in-depth information and pointing them to products that will benefit them.
2. Promote Your Blog on Social Media
Then next way to market your business is to create content on social media.
You’ll want to build an audience across multiple platforms like Facebook, Twitter, Instagram, Snapchat, Tiktok and Youtube by sharing content that they’ll love and that they’ll want to share.
Some social media sites make it easy to sell directly to your audience on the platform, but others don’t make it so easy. So ultimately, you want to drive traffic from your social accounts to your blog and landing pages where you can convert readers into customers.
3. Grow Your Email List Using Automated Sales Funnels
Once you get people onto your blog and landing pages, don’t try to push them into buying your services and products just yet. First, get them onto your email list so that you can build a relationship with them. Then you can promote and sell to them over and over for little or no additional cost.
The great thing is that you don’t have to build that relationship one person at a time. There aren’t enough hours in the day for you to do that. Instead, use simple automation and content distribution systems to do your marketing for you.
Set up an email marketing funnel with a series of emails that combine valuable free information with occasional sales pitches for progressively more profitable products.
4. Create PPC Ads and Custom Landing Pages
While you can build a successful business using only free marketing methods like social media, email lists and blogging, many solo entrepreneurs accelerate their business growth by investing in online ads.
There are many ways to advertise online – Google Ads, Facebook Ads and Youtube Ads, for example – and there are tons of ways to target those ads to your viewers to increase your conversion rate and lower advertising costs.
Marketing your online business is the key to your success as a solo entrepreneur. It can take a lot of work, but by investing time, energy and resources into these four digital marketing strategies you can grow your business and scale it up to achieve financial freedom.