Not everyone has a ton of cash saved up to launch their brand initially. At the get-go, it is not unusual for company owners who are just starting out to take full advantage of any way to market themselves that they can with as little to no money as possible. What you may not realize is just how much money can be spent when you run ad campaigns on social media sites and through search engines. Here are just a handful of inexpensive ways to make the world aware of who you are and what you do.
By involving yourself with the community that surrounds the theme of your brand, you will be able to better reach those who would be interested in buying into your brand. Whether you sell an actual product or are attempting to sell a service of some kind for people, you will find that being a participating member of any forums on the topic will show the world that there is a face to the brand. Being someone that people can relate to will pay itself off in spades, especially if the product you are trying to sell is yourself.
This brings us to the next very important cost effective way to spread brand awareness. There is no reason why you should not have a social media account created on all of the major social media websites. Even if you do not post very often on these sites, there are still those people who will attempt to look up your brand on them. If you are not at least present when they search for you, that can be a red flag for some people. It may give them the impression that you are not in touch with today’s media, which can, in turn, sour their idea of what you represent. At best, this seemingly innocuous mistake could cause people to think you are simply out of touch. At worse, it can make your company seem sketchy or too mysterious to keep their interest.
Wear What You Sell
Wear your brand wherever you go. That’s right, you can achieve completely free advertising by showing off your brand through branded merchandise. If you are actually selling clothing, then wearing what you are selling is an absolute necessity to get your name out there. Even if only one person per day goes to your website from a hoodie you were wearing walking around town for a few days, that is still one more person who may not have heard about your business otherwise. The reason this is so cost effective is due to the fact that you don’t have to have a whole lot of merchandise on hand. All you need are a few articles of clothing with your logo and website or phone number printed on it for you to personally wear in your free time. If you can afford it, you can go the extra mile and get hats or tees made to give to your friends and family too for free or a small fee to support your brand.
Keep Things Memorable
Having a great name and impressive logo is just part of the battle. Other things that companies should try and invest in is a memorable toll free phone number that people customers can easily remember. Owning a toll free number that is synonymous with your brand can give the impression that you are a large company that can be better relied upon, since it shows that you provide strong customer service resources for customers to rely upon.